We ran SEOBolt's site audit on a real SaaS website (a project management tool with ~200 pages) to see what a typical audit looks like. Here's the unfiltered result — every issue, every fix, and the outcome.
The Starting Point: Score 45/100
The initial crawl found 200 pages in 47 seconds. The health score was 45 — meaning more than half the pages had issues.
Here's what we found:
| Issue Type | Count | Severity |
|---|
| Missing title tags | 8 pages | Error |
| Broken internal links (404) | 12 links | Error |
| Duplicate title tags | 15 pages | Error |
| Title too long (>60 chars) | 23 pages | Warning |
| Missing meta descriptions | 34 pages | Warning |
| Images without alt text | 47 images | Warning |
| Missing H1 tag | 3 pages | Warning |
| No structured data | 200 pages | Warning |
| Missing Open Graph tags | 180 pages | Warning |
| Mixed content (HTTP on HTTPS) | 6 resources | Error |
The Fixes (In Priority Order)
1. Fixed broken links (12 links → 0)
We found 12 internal links pointing to pages that no longer existed. Five were old blog posts that had been deleted, and seven were from a URL restructure that didn't include redirects.
Fix: Added 301 redirects in next.config.ts for all old URLs. Time: 15 minutes.
2. Added missing title tags (8 pages → 0)
Eight pages had no </code> tag at all — mostly utility pages (login, register, settings) that the team assumed wouldn't be crawled.</p><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)"><strong style="color:var(--text-primary)">Fix:</strong> Added metadata exports to each page. Time: 20 minutes.</p><h3 class="text-xl font-semibold mt-8 mb-3" style="color:var(--text-primary)">3. Deduplicated titles (15 → 0)</h3><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">Fifteen blog posts all had the same title: "Blog | CompanyName". The template was overriding individual titles.</p><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)"><strong style="color:var(--text-primary)">Fix:</strong> Fixed the metadata template to use <code style="background:var(--bg-hover);padding:1px 4px;border-radius:3px;font-size:0.85em">%s | Brand</code> format. Time: 5 minutes.</p><h3 class="text-xl font-semibold mt-8 mb-3" style="color:var(--text-primary)">4. Shortened long titles (23 → 2)</h3><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">Created a <code style="background:var(--bg-hover);padding:1px 4px;border-radius:3px;font-size:0.85em">trimTitle()</code> utility that caps titles at 55 characters before the brand suffix. Two pages had inherently long names that couldn't be shortened further.</p><h3 class="text-xl font-semibold mt-8 mb-3" style="color:var(--text-primary)">5. Added meta descriptions (34 → 0)</h3><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">Wrote unique descriptions for all 34 pages. Each one: 120-155 characters, includes the primary keyword, has a call-to-action.</p><h3 class="text-xl font-semibold mt-8 mb-3" style="color:var(--text-primary)">6. Added alt text to images (47 → 0)</h3><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">Most missing alt text was on decorative icons and team photos. We added descriptive alt text to all of them.</p><h3 class="text-xl font-semibold mt-8 mb-3" style="color:var(--text-primary)">7. Added structured data</h3><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">Added JSON-LD schemas:</p><ul class="space-y-2 my-4 pl-4"><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span>Organization schema on the homepage</span></li><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span>BreadcrumbList on all subpages</span></li><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span>Article schema on blog posts</span></li><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span>FAQPage schema on the pricing page</span></li><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span>SoftwareApplication schema with pricing offers</span></li></ul><h3 class="text-xl font-semibold mt-8 mb-3" style="color:var(--text-primary)">8. Added Open Graph tags</h3><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">Added OG title, description, image, and URL to every public page. Created a dynamic OG image using Next.js ImageResponse.</p><h3 class="text-xl font-semibold mt-8 mb-3" style="color:var(--text-primary)">9. Fixed mixed content</h3><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">Six CSS and image resources were loaded over HTTP instead of HTTPS. Updated all URLs to use protocol-relative or HTTPS paths.</p><h2 class="text-2xl font-bold mt-10 mb-4" style="color:var(--text-primary)">The Result: Score 82/100</h2><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">After deploying all fixes, we ran the audit again:</p><div class="overflow-x-auto my-4"><table class="w-full text-sm border rounded-lg overflow-hidden"><thead><tr style="background:var(--bg-secondary)"><th class="text-left p-3 font-semibold border-b">Metric</th><th class="text-left p-3 font-semibold border-b">Before</th><th class="text-left p-3 font-semibold border-b">After</th></tr></thead><tbody><tr class="border-b last:border-b-0"><td class="p-3">Health Score</td><td class="p-3">45</td><td class="p-3">82</td></tr><tr class="border-b last:border-b-0"><td class="p-3">Errors</td><td class="p-3">38</td><td class="p-3">2</td></tr><tr class="border-b last:border-b-0"><td class="p-3">Warnings</td><td class="p-3">284</td><td class="p-3">31</td></tr><tr class="border-b last:border-b-0"><td class="p-3">Passed pages</td><td class="p-3">89</td><td class="p-3">167</td></tr><tr class="border-b last:border-b-0"><td class="p-3">Pages with structured data</td><td class="p-3">0</td><td class="p-3">200</td></tr><tr class="border-b last:border-b-0"><td class="p-3">Pages with OG tags</td><td class="p-3">20</td><td class="p-3">200</td></tr></tbody></table></div><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">The remaining 2 errors were from external links pointing to third-party pages that returned 404s (not within the team's control). The 31 warnings were mostly from the 2 long titles that couldn't be shortened.</p><h2 class="text-2xl font-bold mt-10 mb-4" style="color:var(--text-primary)">30-Day Results</h2><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">After the fixes were live for 30 days:</p><ul class="space-y-2 my-4 pl-4"><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span><strong style="color:var(--text-primary)">Google Search Console impressions</strong> increased 34% (from ~2,100/week to ~2,800/week)</span></li><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span><strong style="color:var(--text-primary)">Average position</strong> improved from 28.4 to 22.1</span></li><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span><strong style="color:var(--text-primary)">Click-through rate</strong> improved from 1.8% to 2.6% (likely from better titles and meta descriptions)</span></li><li class="text-sm leading-relaxed flex items-start gap-2" style="color:var(--text-secondary)"><span style="color:var(--accent)">•</span><span><strong style="color:var(--text-primary)">Core Web Vitals</strong> remained unchanged (fixes were meta/content only)</span></li></ul><h2 class="text-2xl font-bold mt-10 mb-4" style="color:var(--text-primary)">What This Case Study Shows</h2><ol class="space-y-2 my-4 pl-4 list-decimal list-inside"><li class="text-sm leading-relaxed" style="color:var(--text-secondary)"><span><strong style="color:var(--text-primary)">Most SEO issues are fixable in a day</strong> — this entire fix took about 4 hours</span></li><li class="text-sm leading-relaxed" style="color:var(--text-secondary)"><span><strong style="color:var(--text-primary)">The crawler catches things humans miss</strong> — nobody noticed the 12 broken links from a restructure 6 months ago</span></li><li class="text-sm leading-relaxed" style="color:var(--text-secondary)"><span><strong style="color:var(--text-primary)">Structured data matters</strong> — going from 0 to full JSON-LD coverage is a quick win</span></li><li class="text-sm leading-relaxed" style="color:var(--text-secondary)"><span><strong style="color:var(--text-primary)">Meta descriptions drive CTR</strong> — the biggest single improvement came from writing unique descriptions</span></li></ol><h2 class="text-2xl font-bold mt-10 mb-4" style="color:var(--text-primary)">Try It on Your Site</h2><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">The audit is free on SEOBolt's free plan (2 projects, up to 100 pages per crawl). No credit card required.</p><p class="text-sm leading-relaxed my-3" style="color:var(--text-secondary)">The tools we used: Site Audit, Content Optimizer (to rewrite titles/descriptions), and the structured data validator. Total cost: $0.</p></div><div class="mt-12 rounded-xl p-8 text-center" style="background:var(--bg-card);border:1px solid var(--border)"><h3 class="text-xl font-bold mb-2">Ready to improve your SEO?</h3><p class="text-sm mb-6" style="color:var(--text-secondary)">Free plan available. 14+ SEO tools in one platform.</p><div class="flex items-center justify-center gap-4"><a class="px-6 py-3 rounded-lg font-medium text-sm text-white" style="background:var(--accent)" href="/register">Get Started Free</a><a class="px-6 py-3 rounded-lg font-medium text-sm border" href="/pricing">View Pricing</a></div></div></div></article><section class="py-12 px-6" style="background:var(--bg-secondary)"><div class="max-w-3xl mx-auto"><h2 class="text-xl font-bold mb-6">Related Posts</h2><div class="grid gap-4"><a class="flex items-center justify-between rounded-lg p-4 transition-colors" style="background:var(--bg-card);border:1px solid var(--border)" href="/blog/how-to-audit-website-seo-2026"><div><h3 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